The Future of Irish Whiskey

Join us on the 26th April at 18:00 (Swedish time) for a Zoom session where will be discussing the current state of this ever-popular whiskey category, where it’s going and some innovations that have been released in recent times.

As a special treat, two shining lights of the Irish whiskey scene in recent years, Katherine Condon (Distiller, the Midleton Distillery) and Ronan Collins (Senior Brand Ambassador, Pernod Ricard UK), will be joining us for the session to give their insights and thoughts on the topic, as well as going through an exclusive tasting of two very exciting products that have been ordered from Ireland for the sole purpose of this event; Method & Madness Single Pot Still French Chestnut Finish and Jameson Cold Brew.

If you’re interested in joining us for this fantastic event, please fill out the sign-up form below!

Hope to see you there, Sláinte!

/Kevin O'Neill, Jameson Brand Ambassador

Ronan Collins (Senior Brand Ambassador, Pernod Ricard UK) and Katherine Condon (Distiller, the Midleton Distillery).

Register here!

If you’re interested in joining us for this fantastic event, please fill out the sign-up form below. As we will be sending out samples of the whiskies in advance of the session, this is an exclusive offering for on-trade accounts with a legal alcohol license in Sweden. Any questions? Don't hesitate to send an email to kevin.oneill@pernod-ricard.com!

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Read more about Method and Madness here!

THE IRISH WHISKEY RENAISSANCE

Irish whiskey has been undergoing an unprecedented renaissance across the global spirit scene since the turn of the millennium. What was once forgotten category, by both bartenders and consumers alike, we have seen brands like Jameson and Redbreast capture the hearts (and taste-buds) of millions around the world, and Irish whiskey as a whole is today widely recognized as the fastest-growing international spirit category.