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Community Support

The Pernod Ricard Group tagline, “Creators of Convivialité”, promotes a culture of sharing. So it’s natural that Pernod Ricard should pledge its support to the local communities in which it operates.

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Our commitment to community support and the tagline "Let's Live Together, Better" is based on the following objectives:

  • Contribute to the growth of local communities,
  • Promote entrepreneurship as means of generating value & wealth, 
  • Share the diversity of local cultures,
  • Generate sustainable value that can be shared with our partners and shareholders.